As the study data “Ad Metrix Creative” by online measurement firm COM Score, which discusses .

The various aspects and features of online ads (size, format and type of advertising used by advertisers on websites ), more than 40 percent of advertising in the U.S. are based on Flash and Rich Media.

Something that reflects and is consistent with the opinion of Javier Navarro, the new chairman of the IAB Spain, which highlighted the importance of rich media advertising formats, as one of the key trends that will mark the Donlin advertising market.

Although currently based on traditional display advertising formats such as JPG or GIF continues to lead the market with a market share of nearly 60% of the impressions generated in the U.S., growth in rich media advertising continues to grow so that together to advertising in video and flash format already representing 50.3% of impressions throughout the country.

Joshua Novick, CEO Antevenio we discovered in an exclusive interview some of the peculiarities, advantages and features of rich media advertising formats that defined much more creative and capable of creating emotions in consumers and in that sense it will equate to TV spots.

Novick stressed in this context and through rich media advertising, users can interact with brands and enhance their ability to remember. “There is the transformation of a model in which the means offered advertising space on other media in which allow interaction and where the consumer is who controls what is shown and when you want to see it. And this model is characterized by communicating a more dynamic and creative impact requires higher “Novick added.

Many studies that determine that rich media advertising leads to greater effect and impact than traditional advertising. But for their proliferation has been necessary to mature in the technical aspects that limit its potential growth over the past decade. The result is clearly a concept that ensures its effectiveness, which in some cases may even exceed 300% over that achieved with other traditional advertising formats.

The growth of other sectors and segments such as online video advertising or Advergaming also served to drive the proliferation of rich media advertising.In relation to this, since the division of Advertising,Microsoft is highlighting the fact of how this type of advertising is a major creative opportunity that allows campaigns provide.

A much greater impact through videos, games, dynamic content and other elements in rich media.Advertising interactivity provided rich media offers a significant improvement in terms of brand perception, message to the association and purchase intent, and it can allow instant data capture.

As for business figures and growth, investment and rich media advertising campaigns online video consumption continues to rise. According to data provided by measurement firm Nielsen Online, based formats in online video and rich media experienced a growth of 15.85% over the past year 2009.

In parallel, other reports as produced by Adobe Scene7, claimed that 75% of the companies and agencies consulted increase its advertising spending in these formats with the aim of generating a more direct relationship and interaction with users and consumers.

According to eMarketer Globally, spending on advertising in video and rich media continue to grow and together representing 13.3% of online ad spending for next year 2011, up from affiliate marketing, direct marketing , email marketing and sponsorships.

However, there is still a long way to go in overcoming the quota reprentan both search advertising (39.5%), traditional display advertising (19.5%) and classified ads (19.5%). But certainly the next decade will mark a before and after where the Rich media is presented as a great candidate to lead the online advertising market.

The promotional gifts or corporate gifts coexist in advertising campaigns as effective promotional items to get a sympathetic relationship and trust with the consumer as well as a favorable brand image. Corporate gifts original consumer awakes in a positive experience that will live in memory.

Thanks to the advertising claims or corporate gifts, brands get the best results in management strategies aimed at gaining the confidence of consumers or potential clients.

The most significant of corporate gifts or promotional items are the degree of memory of the brand and generating positive experience to clients.

The promotional gift also creates a favorable attitude of consumers towards the brand and serves as support and reinforcement of the strategies put in an advertising campaign designed by the company. The corporate gifts are potential transmitters of concepts, messages and values that the company wants to convey to consumers.

Another added value of a promotional or corporate gift is its dual function, since one hand is a great communicator for promotional and other offers a practical and functional use as promotional gifts all serve to help in carrying a multitude of daily activities.

With regard to the latter description, if corporate gifts have a dual function, it is logical to think that staying with the consumer over a long period of time, since it will be useful in many occasions over time.

Finally, the low price on the promotional campaigns can be a critical factor that makes business gifts or promotional gifts in perfect partners for companies or brands.

Outcome 2: Your message is understood by your audience.

Outcome 3: Your message encourages recipients to take appropriate action.

The question is how to achieve these results with your campaign? The process is easy, but it takes time to plan.

Here are seven steps you will take the campaign:

Step 1: Assess the possibilities for marketing communication.
It is important in this first step to examine and understand the needs of your target market. What is your message to deliver? Let’s current users, persons opinion leaders, who makes the decision?

Step 2: Communication Channels What use are going to give?
We must decide which channels of communication will be most beneficial. Are we going to use communication channels such as face to face meeting, telephone number, or perhaps a personal sales presentation? Or mass media such as newspapers, magazines, or e-mails?

Step 3: Determine your objectives
Note that its objectives in an advocacy campaign is slightly different from your marketing campaign. Promotional objectives should be set in terms of long or short term behavior of people who have been exposed to the communication of their marketing programs. These objectives must be clearly measurable and appropriate to the stage of market development.

Step 4: Determine the mix of promotion
We must allocate resources among sales promotion, advertising and, of course, sales. Do not skimp on any of these areas. You must create an awareness among buyers for its successful promotion campaign. A well-planned promotion will consider all these methods at the point and function properly.

Step 5: Develop your promotional message
We will have to sit down with the marketing and commercial team and focus on content, message, structure, format, and the source of the message. Note that in the advocacy and implementation of communication, they always work together marketing and sales departments.

Step 6: Developing the promotion budget
This is the most laborious. We must determine the total promotion budget. This involves determining the cost and the breakdowns by media channel, the costs of personnel, retailers, etc. A breakdown of these costs will have more information to measure the potential success of your campaign.

Step 7: Determine the effectiveness of the campaign
In the document itself to the promotion recommendation, we determine how we will measure the effectiveness of it. How to measure actual performance based on the objectives set? Depending on the objectives for the promotion, monitoring will be fully different.

However, while the beneficiaries of promotional items, in essence, are considered “free stuff”, these gifts are quite different from each other. Promotional items are your logo printed fashion products that are given to consumers or potential customers.

Mouse pads, mugs, pens … anything where your logo is better fit to give and give. When choosing, the practical nature of the product or super creations passes the background, as all promotional items meet the same goal: to generate recognition and acceptance of the brand, usually at minimal cost.

Promotional Items:

With regard to this type of merchandise, there are no rules about what to give, as long as you have in mind the objective of these useful tools: promote your product.

Where do you get these items? Actually, the reason for many businesses is precisely the creation of these gifts. In talking with suppliers and browse their catalogs, do not be surprised if you feel overwhelmed by so many pages to choose from. However, we must think strategically and choose the product that you feel lead the mind of the customer’s name and mission of your company.

For example, if you own a financial services business that seeks to increase customer loyalty, one option would be a solar pocket calculator. Or if you’re consistently seeking to attract customers to your garage, you can give them a tire gauge to form bearing the logo and telephone number of the business. A popular choice for Internet-related companies is the mouse pad with logo and e-mail address. Seasonal promotional items are jackets with suede interior and beach towels. No matter what you choose, make sure your logo, slogan or message of your company fits well.

The advantage of advertising items and promotional items with respect to other types of advertising.

The advantage lies in the fact that the time of exposure of the brand is much more than any other advertising.

For example if you give away mugs and wall clocks, the number of times the client views the rate or the clock (shows) is infinitely superior to the number of exposures that could achieve with any other advertising medium, a disadvantage to consider is cost. Everything is in choosing the appropriate means of realizing the advertising of our company.

Choosing Provider:

Try to choose a vendor to work with you to not only displays a product catalog. The renowned suppliers and useful you will want to discuss what is the best product for your particular situation and must make creative suggestions.

Suppliers of advertising will take care of the production process, for example, print the logo according to the specifications that you indicate. Generally act as intermediaries, as they receive the goods from a third party. When working with the supplier of your choice, look particularly at the appearance and quality of your promotional item, including the appearance of your logo. They should give you samples for inspections first hand before making a final decision.

Providers may offer a limited selection of gifts and a variety of products from other suppliers for you to choose. If your provider has agreements with third parties, make sure the price is not higher than retail price.

Prices:

Most businesses that offer merchandise advertising promotional t require about $ 35 to produce the cliche, and the illustrations and require a minimum order (usually a few hundred in the case of small items, and somewhat less in the case of large items .)

The price varies depending on the quality and quantity, you can pay between $ 5 and $ 20 for a shirt, for example, depending on if you want and how many brands you wish to order. With regard to bulk orders, the price per item is reduced as the quantity increases. No matter what you choose, make sure you’re getting the most for your money.

After all, either a cap or a bottle opener, the final product represents a tangible symbol of your company’s message. Make it something worth preserving.

Promotional products and incentives have proven very effective in promoting a business within and outside the walls of the company. The most difficult for the employer will incorporate the business, or decide on a product or idea that suits the company and the budget. However, take the time necessary to intelligently decide what to offer, and the benefits will multiply.

In the scenario above you, just like the rest of the crowd, do what you have to get the shirt before they are all gone. I also saw the events in which people are simply wandering the event and know nothing about it but always make sure you receive the free promotion hat or shirt.

There is no doubt that people like free promotional items, particularly clothing, often this desire is completely what is printed or event promoted on the entry. So the question is how does an entrepreneur do most of this promotional opportunities?

Initially, you want to have a clear goal for what you want to make that his promotion. Decide if your promotional item is to be a gift or a reward for loyalty, a gesture of good will, a vehicle to communicate a message or a slogan to be a walking billboard, a source of information, a way of promoting Your logo or conversation. Promotional clothing has and can be used effectively to make any of these.

Also clear that you turn with your message. ? the recipient of your promotional item potentially new or existing customers? Want to try to surprise the recipient with your item for free so that the mark stays on top of their mind the next time you are looking to buy what you sell? Alternatively, your voice is directed towards the base of regular customers. You know the answers to these questions because each scenario has a different strategy behind it.

Decide what impact you want your design elements to have. Your message should be great attention grabber, just a conversation starter, or is it your intention to show your logo.Spending time to develop a good plan to significantly improve its chances of success of a campaign.

The online store Checkpoint:

Check point offers two types of clothing , t -shirts and hoodies , all as original as each other very much appreciated by Gamers and Geeks.

In addition to a very appropriate design , the models are presented which are of course the clothes celebrities from the world of video games such as the famous animator Marcus Chain Game One or Regis- Robert and the cult series Dark Nerdz .

What surprised the visitors and future buyers of the site. Moreover Checkpoint also offers some goodies like stickers and mouse pads bearing the image of the chain or no – life Cheats Site .

The clothes are available in different sizes , and of course there are also t- shirts women ! Like anything , there are not only Gamers and Geeks But also Game uses and Geeky.

Contest Checkpoint:

Checkpoint perpetual contest allows members to send their own logo t – shirts and they are then presented and the Internet . A vote is then launched to determine if your logo is selected. In this case , if selected Checkpoint offers a reward of € 300 and then launch a production of 500 T – shirts with your logo.