AJP Promotions

Result 1: The promotional message reaches your target audience and intent.

Outcome 2: Your message is understood by your audience.

Outcome 3: Your message encourages recipients to take appropriate action.

The question is how to achieve these results with your campaign? The process is easy, but it takes time to plan.

Here are seven steps you will take the campaign:

Step 1: Assess the possibilities for marketing communication.
It is important in this first step to examine and understand the needs of your target market. What is your message to deliver? Let’s current users, persons opinion leaders, who makes the decision?

Step 2: Communication Channels What use are going to give?
We must decide which channels of communication will be most beneficial. Are we going to use communication channels such as face to face meeting, telephone number, or perhaps a personal sales presentation? Or mass media such as newspapers, magazines, or e-mails?

Step 3: Determine your objectives
Note that its objectives in an advocacy campaign is slightly different from your marketing campaign. Promotional objectives should be set in terms of long or short term behavior of people who have been exposed to the communication of their marketing programs. These objectives must be clearly measurable and appropriate to the stage of market development.

Step 4: Determine the mix of promotion
We must allocate resources among sales promotion, advertising and, of course, sales. Do not skimp on any of these areas. You must create an awareness among buyers for its successful promotion campaign. A well-planned promotion will consider all these methods at the point and function properly.

Step 5: Develop your promotional message
We will have to sit down with the marketing and commercial team and focus on content, message, structure, format, and the source of the message. Note that in the advocacy and implementation of communication, they always work together marketing and sales departments.

Step 6: Developing the promotion budget
This is the most laborious. We must determine the total promotion budget. This involves determining the cost and the breakdowns by media channel, the costs of personnel, retailers, etc. A breakdown of these costs will have more information to measure the potential success of your campaign.

Step 7: Determine the effectiveness of the campaign
In the document itself to the promotion recommendation, we determine how we will measure the effectiveness of it. How to measure actual performance based on the objectives set? Depending on the objectives for the promotion, monitoring will be fully different.